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The client should be at the center of all your communication efforts. It's about what they need to hear, not just what you want to say. (Photo: Shutterstock)

When it comes to maintaining ongoing communications with their customers, many independent insurance agents and brokers are as reticent to start sending out emails as they would be to poke a sleeping bear. “They’re already customers,” they think. “If I email them, they might remember they’re paying for insurance, and they’ll leave me!” This view point is more prevalent than you might imagine. But it is misguided.

Rick Fox


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