The Independent Insurance Agents & Brokers of New Jersey has become Big I New Jersey and the Independent Insurance Agents & Brokers of New York is now also known as Big I New York.

The two organizations collaborated on the development of the new brand. Both are two of the country's oldest statewide insurance trade groups.

Big I New Jersey

Big I New Jersey President & CEO Sheri Acconzo said in a statement: "I am proud of the direction that our organization has chosen and am excited about the renewed focus on member experience that the re-branding initiative will bring. As we head into our banner 125th year serving New Jersey independent insurance agents, I cannot think of a more perfect time to reaffirm our position in the market. As the Big I New Jersey, we remain connected to our roots while demonstrating who we will be in the future. To be embarking on this journey with our sister organization in New York further demonstrates the stature of the Big I in our region."

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Denny Jacob

Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected].