Nationwide said this week that it's making changes to itsC-suite as well as investing significant dollars in servicesintended to keep the incumbent insurer competitive in anincreasingly digital economy.

Shifting priorities

"Nationwide's core mission is to deliver value for our membersby protecting what's important to them," CEO Steve Rasmussen saidin an Aug. 16 press release. "This organizationalchange allows us to focus on emerging businesses and invest instartups that align to that mission. At the same time, we want toanticipate the future needs of our members and improve currentprocesses and offerings to remain best in class."

To that end, Terrance Williams, Nationwide's chief marketingofficer since 2015, was recently named President, EmergingBusinesses.

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Elana Ashanti Jefferson

Elana Ashanti Jefferson serves as ALM's PropertyCasualty360 Group Chief Editor. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].