It’s been my experience that the business that takes it uponitself to lead with education ends up with the lion’s share ofprofits.

When I was starting out at a small startup, instead of trying todiscount our way into sales, we developed really strong pieces of content thateducated the market about how to grow their own businesses.

As a result, we grew quickly and organically, and built asubstantial list of clients within a three-year time frame and hitthe Inc 500 list at No. 17 of all companies in the UnitedStates. Our growth curve was astonishing: 1,503% in under threeyears!

Thought leadership & education

What I learned was that the fastest way to grow your lead in the market is to constantlycreate thought leadership and education to help your market riseabove the confusion. In the words of business growth legend JayAbraham, “People are silently begging to be led.”

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