Sure, one of the latest entrants into the "insure-a-thing"vertical, announced this week that it raised $8 million in Series Afunding, which the New York City- and Los Angeles-based InsurTechstartup intends to use to grow its product and marketingoutreach.

Run predominatnly through a mobile app and website, Sure's business modelinvolves partnering with insurance industry incumbants to bring adigital solution to consumers who are interested in prodectingindividual purchases such as flights, baggage and weddings. Theproduct is currently available nationwide.

This latest funding is earmarked to grow Sure's smartphone-onlyinsurance policy.

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Elana Ashanti Jefferson

Elana Ashanti Jefferson serves as ALM's PropertyCasualty360 Group Chief Editor. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].