Internet lead generation is a great way to find qualified customers. It’s a common strategy in the insurance world.
Over the past 15 years, internet leads have evolved as consumer habits change. It’s been estimated that more than 85% of insurance buyers start their research and shopping online. So, love them or hate them, insurance leads are here to stay.
Internet leads are changing in a lot of different ways, according to Marc Wheeler. Mark is an authority on insurance lead generation and the former vice president of marketing for NetQuote, one of the largest generators of insurance leads in the country.
Evolving rules of engagement
Consumers are more self-directed and have access to more information than ever before.
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