There's a clear distinction among the messages that differentgenerations like to hear, according to Angie Herbers, founder ofAngie Herbers LLC. “Baby boomers like straight talk. Millennials like messages that make themfeel in motion. Gen X like messages that give them meaning.

“Finding meaning is the best way to overcome indifference,” shecontinued. “To get them out of indifference and to care more aboutmoney, you have to ask them, 'What does money mean to you?' Unlikemillennials who find meaning in social causes and baby boomers whomade money their meaning, Gen X needs help finding the meaning fortheir money.”

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