There's a clear distinction among the messages that differentgenerations like to hear, according to Angie Herbers, founder ofAngie Herbers LLC. “Baby boomers like straight talk. Millennials like messages that make themfeel in motion. Gen X like messages that give them meaning.

“Finding meaning is the best way to overcome indifference,” shecontinued. “To get them out of indifference and to care more aboutmoney, you have to ask them, 'What does money mean to you?' Unlikemillennials who find meaning in social causes and baby boomers whomade money their meaning, Gen X needs help finding the meaning fortheir money.”

Continue Reading for Free

Register and gain access to:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.