Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Generation X is the undersize cohort of people wedged between far bigger generations: their boomer elders and their millennial successors.

Nevertheless, they have disproportionately more investable assets ($7.2 trillion) than any other age cohort. They’re also considered more reticent and self-reliant than the gregarious baby boom generation that preceded them, which may explain why many financial advisers have overlooked the opportunity to serve this wealthy class of investors.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?


Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.