Finding new clients in a changing and increasingly competitiveenvironment is an overriding concern for independent property andcasualty insurance agents.

Many agencies still operate in outdated and inefficientways. Too much time is spent running after clients who don'twant or need your insurance products, and not enough time is spentplanning and implementing marketing and sales practices that result in a predictableand sustainable pipeline of new clients andrelationships.

Building demand for your services takes time and effort.Generating leads eventually requires a littlecreativity.

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Jayleen R. Heft

Jayleen Heft is the digital content editor for Contact her at [email protected].