Smartphones, the Internet of Things (IoT) and connected cars are generating a deluge of new data about people's behaviors and preferences that have already led to disruption and opportunities in many industries. Insurance is now firmly in the front line, particularly the usage-based auto insurance (UBI) market

Between 10 percent and 20 percent of U.S. drivers are now estimated to have some form of UBI auto policy. Yet, market growth has mainly relied on UBI pioneers persuading consumers to have an in-car device or an app on their phone to gather details such as speed, braking and location in exchange for the chance of getting a discount. This has created operational challenges for insurers that don't usually have the expertise to manage devices and apps.

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