It's not your parents' auto insurance marketplace.

Technology, like the smartphone and artificial intelligence, is allowing traditional insurers and tech start-up companies the ability to create smarter and more consumer-friendly tools, especially for filing claims.

The face of car insurance is undergoing a steady transformation with the development of phone apps, data analytics, Internet of Things (IoT) advances, machine learning breakthroughs, real-time video streaming, and telematics. It's important for insurance agents and brokers to closely follow who's doing what to stay current with policyholders and prospects.

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