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With today's social media platforms, insurance consumers expect immediate response, relative content and a personal connection.(Photo: Shutterstock)

Whether it’s for marketing purposes, customer service or internal communications, live video streaming should be on every agent’s list of technologies to implement.

Video content is becoming ubiquitous online, on agency websites and in apps. Live streaming of video takes that to whole new level, making it a two-way interaction. By doing so, you open up new ways to use the technology.

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