Price optimization is a hot topic in the insurance world rightnow.

Insurers, customers, state insurance commissioners, big dataexperts, consumer advocacy groups and industry thought leaders areall weighing in on how the practice will affect insurance.

In fact, nearly one in five insurance practitioners predictedprice optimization would be the most impactful industry trend of2016, according to a survey by The Institutes. That’s unlikely tochange for 2017.

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