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It’s no secret that new revenue doesn’t necessarily translate into profits or profitable growth. (Photo:iStock)

Whether or not the pursuit of new revenue is killing your potential for profitable growth is, in some form or another, a question that business leaders are (or should be) asking on an ongoing basis.

It’s no secret that new revenue doesn’t necessarily translate into profits or profitable growth. But often times the reasons for this and the response to addressing this challenge are overlooked.

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