First impressions matter, and there is no escaping that.

When you first meet with someone, whether you are at a networking event or having the first meeting in a sales conversation, they can walk away from the experience with one of three feelings: completely turned off by the experience; neither engaged nor disengaged by the experience, or confident in your ability and looking forward to the next conversation.

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Struggle sometimes?

Most salespeople fall into the lukewarm middle of this bell curve. You've been in the business long enough that you don't make the simple missteps that immediately drive a prospect away, but you might struggle to consistently knock your meetings out of the park.

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