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If you want to increase sales, you must clearly communicate your value. (Photo: Shutterstock)

If your prospects are not returning your message or your referrals seem to go nowhere, then perhaps you are not providing them with a compelling reason why they should respond. If you want to increase sales, you must clearly communicate your value.

While there are many things to consider in developing a compelling message, today I’d like to address six critical elements that should be present whenever you talk about your value. Think about these elements as you craft your messages to prospects and clients in emails, voice mail, during appointments and on your website:

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