(Bloomberg) – Self-driving cars must increase safety atleast twofold to make a real dent in the 38,000 lives lost onAmerican roads last year, the U.S. auto-safety chief said as thefederal government prepares to release rules for autonomousvehicles next month.

"I'd actually like to throw the gauntlet down," Mark Rosekind,head of the National Highway TrafficSafety Administration, said Wednesday at a conference in Novi,Michigan. "We need to start with two times better. We need to set ahigher bar if we expect safety to actually be a benefit here."

Rosekind wouldn't disclose specifics of the autonomous-autoregulations he said U.S.Transportation Secretary Anthony Foxx will announce in July.The NHTSA chief said those rules will speed the deployment ofself-driving cars, which should begin to reduce road deaths thatjumped last year to 38,300 from 32,675 in 2014.

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