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An increase in your e-mail bounce rate can indicate that you need to increase your list maintenance. (Photo: iStock)

Maintaining a clean insurance email list helps agencies and brokers improve their online reputation, increase deliverability, reduce complaints and increase conversion rates.

In order to have a clean list, you need to manage bounces, “age” your list, eliminate inactive users and allow subscribers to update information. Here are a few tips on how to do this.

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