E-mail continues to play an important role for delivering messages directly to your target audience.

E-mail may not be as savvy as social or digital, but e-mail works: Companies using e-mail to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads, according to HubSpot.

In addition to lead nurturing and customer acquisition, e-mail marketing is also a great vehicle for insurance marketers to industry to retain customers and boost loyalty.

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