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5 e-mail marketing tips for insurance sellers

E-mail isn't as hip as social or digital, but when it comes to generating leads and converting to sales, it works. As long as you do it right.

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E-mail continues to play an important role for delivering messages directly to your target audience.

E-mail may not be as savvy as social or digital, but e-mail works: Companies using e-mail to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads, according to HubSpot.

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