After you have gotten through the content creationstep of your inbound marketing strategy, you've got tooptimize your financial website content. Without optimizing it forclicks and search engines, the exchange of a lead's information forcontent can't occur, and conversion opportunities disappear.
The last thing you want is for all of your created content to befor naught.
1. Add calls to action
Calls-to-action, or CTAs, are exactly what the name implies: abutton, an image, a link, or text that directs your audience totake an action that you've called for.
Continue Reading for Free
Register and gain access to:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
