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Uber drivers and their supporters stood near signs during a rally at an Uber office in New York, on Feb. 1. Some Uber drivers in New York City threatened to go on strike to protest the company's decision to cut fares in the city by 15%. Now, Uber has agreed to start a “guild” for its NYC drivers. (Photo: Seth Wenig/AP Photo)

(Bloomberg) — Uber Technologies Inc. has agreed to start a guild for 35,000 drivers in New York that will give members new protections and benefits but not create a fully fledged union.

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