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The insurance industry has a hard time recruiting new talent because many college students aren’t naturally attracted to the insurance industry. “Why not?” you ask. Probably because there’s a lack of understanding around what insurance professionals really do.

New graduates are probably thinking, “What’s fun, sexy or interesting about an insurance policy?” There are many doctor, lawyer, fire fighter, and cop shows out there, but no point of reference for people to imagine the possibility of a career in insurance. There are no sitcoms depicting underwriters or actuaries discussing the probability of loss from a lava flow. On the contrary, commercials show khaki-wearing claims adjusters in sensible shoes answering phones from a cubicle at 3 a.m. (yawn).

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