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In a mobile society, podcasts can be an effective way to reach existing and prospective clients when they’re on the go.

Podcasting can be a fairly simple and effective method for establishing your insurance experience. Content development that identifies you as a thought leader in your field can differentiate your insurance agency from the competition.

From a technology perspective, podcasts are relatively easy to create. All you need is a decent quality microphone and a computer to do the editing. Consider two things:

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