I started my business Nov. 11, 1977 — 38 years ago this month.

After training tens of thousands of advisors over these 38 years, there have been many lessons learned. They range from cold calling, to product presentation, to dripping, to team building. But before any of these comes planning.

Of all the lessons, business and personal planning is, in my opinion, the most important and most fragile. As some sage noted, "Without a plan, you wind up somewhere."

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Bill Good

Bill Good is the founder and chairman of Bill Good Marketing. His latest book, “Hot Prospects,” is No. 88 on the 96 Best Prospecting Books of All Time list and is available on Amazon.

He created the Bill Good Marketing System and has been named one of the industry’s top five coaches. Learn more at http://www.billgoodmarketing.com or call Jill Jackson at 888-495-7303.