The recently released 2015 Special Report U.S. Surplus Lines – Segment Review, sponsored by the Derek Hughes/NAPSLO Educational Foundation and produced by A.M. Best, suggests that the surplus lines market is healthy, with growth anticipated for the coming year. That positive outlook for the industry points to continued stability of the market and illustrates the strength and value of the wholesale distribution system within the broader insurance industry.
According to Hank Haldeman, NAPSLO President and Sullivan Group Executive Vice President, with this good news comes the continued challenge of effectively telling the story of the surplus lines market and illustrating the value that wholesale distribution adds for the insurance consumer.
Haldeman said that during the last two years, NAPSLO has enhanced its commitment to communicating that value through all of its marketing initiatives. “After an update to the NAPSLO brand in late 2013, the Association really refocused on messaging the importance of the wholesale distribution system,” he said. “The key message for retail agents is that NAPSLO members are innovators who deliver customized solutions and that we bring value to a transaction that ultimately strengthens their client relationships.”
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