Insurers are typically focused on key economic indicators to gain some insight into whether their particular lines of business will likely be riding a wave or swimming against the tide in the near term, yet the biggest factors impacting their prospects right now might be more cultural in nature.
This isn't to say that carriers should ignore changes in statistics such as gross domestic product, unemployment or new home construction to give them a hint as to whether their personal and commercial lines will be facing tailwinds or headwinds when trying to achieve organic growth, both in terms of new business written and pricing.
However, some of the most important trends likely to make insurer growth more challenging right now, while perhaps economic in terms of causation, might turn out to be social developments such as the rising age for those leaving home and getting married, and being free of student debt.
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