Travelers is suing Legal & General Group PLC of London andits affiliates over the use of a multicolored umbrella that theinsurer says is too similar to its own iconic red umbrella logo,according to a story that appears in the HartfordCourant.

|

Legal & General trades in the U.S. under the Banner Life andWilliam Penn Life brands, which have used the multicolored umbrellalogo since 2011, the article states.

|

According to the suit, Travelers says that although theumbrellas are different colors, Legal & General's use of thelogo “is extremely likely to dilute the famous Travelers umbrellamark, thus severely harming Travelers.”

|

The suit says Legal & General reportedlyclaims to have a letter dating back to 1999 giving it permission touse the umbrella insignia. Travelers wants the court to declare theletter invalid, reports the Hartford Courant..

|

Read more from Matthew Sturdevantat The Hartford Courant HERE.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.