If you have been in business any length of time, chances are you've “bonked.” This refers to a phenomenon that happens to marathoners around mile 20 that's otherwise known as “hitting the wall.”
Succeeding in business is much like a marathon: The start is exciting, with the thrill of anticipation swelling as you toe the starting line. You know where you want to go, and you're committed to getting there. The end is equally exciting. Actually seeing the finishing line in the distance brings on a surge of adrenalin; it's easier to finish the race with the end in sight. Between the excitement of the start and the rush of the finish comes the toughest part of all: the middle miles.
These requisite, unavoidable middle miles can be a desolate wasteland or they can be the most productive miles of the race—it's how you deal with them that determines if and when you cross the finish line, and in what kind of shape…winning in business is no different. It's no wonder that during a business middle mile there's a huge temptation to quit.
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