In life, some say that happiness is a journey, not a destination, but you could easily apply the same philosophy when it comes to the development of mobile applications for insurance.
That means there is probably no such thing as a “final” strategy or finished product with apps. Mobile technology is advancing in dog-years—what's possible is changing so quickly that every year feels like seven must have passed—so insurers need to constantly keep experimenting and upping their game with new capabilities.
If insurers get complacent, they risk becoming irrelevant in a world where smartphones and tablets are already such an integral part of how people function that most cannot imagine their social and working lives without mobile devices.
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