Warren Buffett's Berkshire Hathaway promoted Bill Roberts to president and COO of auto insurer, Geico.

Geico CEO Tony Nicely, who had additionally been president of the insurer, said in a statement that he “will continue to be very actively involved in the overall management of the company,” but Roberts will “take on a greater role in managing Geico's day-to-day operations.”

Roberts has been executive vice president of Geico since 2000 with oversight of marketing, advertising, and the Internet business unit, says Geico, the third-largest auto insurer in the U.S. He has been with Geico for nearly 30 years.

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