NEW YORK—Superstorm Sandy is profoundly reshaping the approach New York City officials and business executives are taking to storm risk, and they devoted a day in downtown Manhattan on the eve of the Atlantic hurricane season to discuss plans to deal with that exposure in the future.

"Fortune is the product of hard work and planning," New York Stock Exchange Chief Operating Officer Larry Leibowitz told attendees, "and you can't plan for every eventuality."

The event, held at the Exchange, was the "Kicking Off Hurricane Preparedness Season 2013" sponsored by The Travelers Institute; NYSE Euronext; the Partnership for New York City, and the Wharton School.

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