The Internet, as we all know, changed the way we do business. Add in search engines, agency management systems, CRM systems and social media, and we have a mountain—or even a volcano—of data at our fingertips.

The data revolutionize how we conduct business. Cold calling is in the distant past; today you can easily know the demographics, wants and needs of your clients now and in the future. With free tools like Google Analytics and Facebook Insights, the data are readily available—and we can build even stronger relationships.

Our lives should be easier, right? Many characterize the 21st century as the age of information overload. With the mountains of data getting bigger every day, how do you capitalize on that information? The data can easily become unruly, overwhelming, and therefore, sometimes ignored.

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