NU Online News Service, June 12, 2:12 p.m. EDT

Independent insurance agents have another tool in their arsenal to improve search-engine optimization thanks to a recent partnership between a new Internet marketing firm and the National Association of Professional Insurance Agents.

PIA says it has partnered with the Internet marketing firm Agoragate in an effort to increase agents' online visibility; positioning them to be the “Local Insurance Hero” in their communities when people search for insurance.

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