The American Dialect Society is recognized—at least by me—as the top voice (so to speak) when it comes to declaring what words are most important to our language. The ADS annually selects the word of the year. In recent years technology has figured in the battle for this honor.

The ADS has shown its appreciation of technology in the past. Its 2010 word of the year was app; in 2009 it was tweet. The word of the decade from 2000 to 2009 was google.

This year, the choice focused more on sociology than technology. The ADS selected occupy as its word of the year.

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