What makes an insurance carrier stand out among the competition? What areas enable carriers to grow? Accenture believes customer centricity is a key to both areas for insurers and has a new research survey available to back up their views.
To achieve a better understanding of their customers, insurers need to invest heavily in predictive analytics, according to John Cusano, managing director of North American insurance practice for Accenture.
Nearly every insurer surveyed by Accenture listed investment in analytics as being either critical or important. Cusano maintains the value carriers place on analytics comes from a combination of better understanding of the data and improved technology.
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