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I couldn’t believe my eyes recently as I watched some of the brightest people on American television whiff on a quiz show query about the world’s oldest and most famous insurance market.

The venue was TV’s “Jeopardy.” If you’ve ever seen this long-running program, to compete one needs a very wide and deep knowledge of history, the sciences, the humanities and even pop culture. I don’t recall ever seeing “insurance” as its own category (although that would be a hoot and perhaps a topic for another blog), but one “Final Jeopardy” answer in a recent episode that was a slam-dunk for me turned out to be beyond the reach of those on this particular episode.

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