As this year's president of ASCnet, I've visited with thousands of independent agents and brokers who want to boost their operations' efficiency and results. I've logged nearly 100,000 miles by plane, train and automobile—and RV—as I've sought to achieve my goal of meeting with every ASCnet chapter in North America.
What drives my journeys is ASCnet's vision, which is for members to “increase system utilization, resulting in increased agency value and profitability.” As an organization, we recognize that even the best technology out there falls short when people fail to capitalize on its functionality.
The message in my chapter visits is rooted in a study done by The Academy of Producer Insurance Studies, which identifies 32 key factors that drive agency value and profitability. In our meetings, we focused on the top 10 factors and explored how applying automation can positively influence each. The factors, in order of impact, are:
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