Creating customer loyalty with personal property insurance policyholders is no small task. However, it can be done if you are willing to think big.

For many, it is simply easier to “play it safe” than it is to innovate or rethink current methods when it comes to handling contents losses. While more and more insurers are shifting their focus and beginning to downplay the high stakes game of low rates, the realization of how the customer experience impacts revenues takes center stage. No area is more fundamentally relevant and has a greater upside potential than claims, and more specifically, personal property claims.

There is a groundswell occurring to “recapture” this segment of the claims process; innovate and transform it into an opportunity that can differentiate a company's level of service to their customer.