Going beyond the Real Time Campaign promoted by IIABA, the push for consistency and ease of doing business needs to be supported and adopted not just by agents, but by carriers and vendors, said Jeff Yates, ACT executive director. The goal is to have all partners on the same page with usage and implementation.
Top concerns include improving automated data upload for midsized commercial business and promoting real-time usage among excess and surplus carriers, Yates said.
There's no doubt that expanding and fine-tuning the real time process is instrumental for agency success. “In the latest agency Best Practices study, agents using real time and commercial lines download gave it almost 100 percent in terms of positive impact on their productivity,” he said. “Getting them to use functionality and having it consistently available from carriers so they have consistent experience are big areas of opportunity.”
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