Mobile technology was decidedly the number one topic of conversation at the ACORD LOMA conference last month with social media a close second. Much like the Triple Crown horse races, it's hard to sweep the field and at last week's IASA conference social media was a clear winner in the area of buzz.

With Erik Qualman's closing keynote and several breakout sessions, including one led by Nationwide's Cathy Ellwood, anyone who attended and didn't change their Facebook status or post something to their Twitter account wasn't paying attention.

The IT Town Hall session that closed the conference could have gone 90 minutes on the subject had moderator Rod Travers allowed it. The town hall panelists kept the discussion lively for 15 minutes as the attendees tried to get a handle on their own feelings on social media as well as the value they see in it.

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