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Frank Petersmark, CIO advocate for X by 2, a software architecture consultancy, believes there is a natural friction there between agents and carriers when it comes to keying in data. From his days as a CIO at Amerisure, Petersmark recalls dealing with agents that wanted the carrier to take care of as much of the processing as possible and unburden [the agents] of the responsibility so they could just sell.

The reverse was absolutely true, remembers Petersmark, as the carriers want agents to perform those tasks.

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