Believe it or not, I'm still getting mail about some blogs and articles that looked at agent education. (It all started here: “Agents: Are you smarter than a plumber?”)

I won't reiterate all that was said, but the core discussion focused on why in-depth agent training requirements and basic education programs are lacking in our industry. (Before anyone starts yelling, I'm not overlooking or denigrating professional designations and all the fine education programs that are currently available. This question focuses on independent insurance agent “basic training.”)

In the early days of fast food, Burger King started a revolution by offering customers the ability to customize their burgers. (Remember the jingle? “Hold the pickles, hold the lettuce…”)

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