Last week I tweeted a link to one of our web exclusives, an article on when to walk away from potential business. It was simply to send folks to the article on our new portal to read it.
What happened instead was several comments via LinkedIn weighing in on the pros and cons of this risky behavior.
Let's face it, in today's super-competitive insurance market, nobody wants to turn away business. But the author of the article, Susan Touissant from the WorkComp Advisory Group, makes the case that continuing to go after a reluctant prospect is a drain on a producer's time and energy.
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