People in the U.S. sure love pickup trucks.
We bought about 12.9 million of them in 2024, which represented nearly a 4% increase over the previous year, Statista reports.
However, pickup-truck enthusiasm may be waning, as top automakers begin to report a slight dip in sales, according to MarketWatch. Auto industry analysts told the finance publication in February that new vehicles are increasingly becoming unattainable for some consumers: “The average purchase price for cars now hovers around $37,400, for SUVs and CUVs is more than $43,600 and for pickups is $54,600,” says Dave Cantin Group (DCG) analysis reported by MarketWatch.
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Elana Ashanti Jefferson
Elana Ashanti Jefferson is ALM PropertyCasualty360's Editor in Chief. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].
