National Underwriter is about to release results of a new survey of top-rated commercial lines writers—valuable information to insurance buyers, especially now, with renewals in the works.
The Risk Manager Choice Awards, conducted in partnership with Flaspöhler Research Group, used a technique that insured that risk managers taking the survey only rated commercial lines writers they were familiar with.
Rick Flaspöhler, president of the Kansas City, Mo.-based research firm, explained that typical surveys are often biased towards larger competitors, but that the adaptive interviewing technique used here levels the playing field. In other words, the survey was set up so that the number of votes an underwriter received was not the determining factor, but rather, how highly each commercial lines writer was rated by those familiar with them.
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