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While attending the RIMS opening reception at Disney World’s Epcot Center in Orlando last week, I wondered whether it might be timetotake ontheindustry’s lousy reputation once and for all with a bold, sanitized and most of all, entertaining exhibit highlighting howthe industry works and all the good itdoes for society! We could call it “The Insurance Industry Experience.”

This isn’t as radical or as crazy an idea as you mightthink at first blush, as industries at least as odious in the public consciousness as insurance have taken similar steps to polish their tarnished image in the past.

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