Lack of the personal touch in auto insurance sales can hurt carriers in many ways, according to a new study out this week.
The Quality Planning Corporation, a subsidiary of the Jersey City, N.J.-based Insurance Services Office, released findings this week that concluded “from high turnover rates to adversarial relationships, there are hidden costs to ever-increasing depersonalization.”
Ted Harris, research manager and one of the report's authors, said the study clearly indicates that “those insurers committed to maintaining direct contact with their customers will likely see financial benefits.”
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