Marsh insurance brokerage said it is launching a branding campaign that will encourage businesses to focus on the positive side of risk to give them a competitive advantage.
The company, a unit of New York-based professional services firm Marsh & McLennan, said the campaign aims to focus on such issues as climate change regulations, supply chain disruptions and expansion into China.
Marsh said it will use print, direct mail, event marketing and online advertising. The campaign will express “our belief there should be a new, more complete approach to managing risk going forward, and also signals to our clients and the market that Marsh is back on its front foot,” said Brian Storms, chairman and chief executive officer of Marsh, in a statement.
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