It's easy to sell risk management when insurance premiums aresoaring, but as the market softens, how can agents help theirclients resist the temptation to become price-shoppers onceagain?

National Underwriter assembled a panel representing six of thecountry's leading independent agencies to address risk managementchallenges facing producers.

One is from the winning firm in this year's “NU CommercialInsurance Agency Of The Year” award program, while two others arewith award finalists receiving an Honorable Mention. NU championsfrom the past two years also joined the debate, along with aspecial guest–Alex Soto, president of the Independent InsuranceAgents and Brokers of America.

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