Marketing life insurance and annuity products never has been an easy task, but as more products become available and the complexity of those products tests the understanding of even trained professionals, insurance carriers search for better ways to get their message across to sales reps, agents, and customers.

The complexity of products and services is the biggest challenge facing the life insurance industry today, asserts David Sprague, senior vice president of marketing strategy for Jackson National Life. That complexity made evident some of the shortcomings in marketing materials available to agents and sales reps for the carrier. “For instance, a lot of benefits build over time, have different crediting methodology, and use different calculations,” says Sprague. “If you just put that in a static graph or chart, it really loses its impact.”

Jackson found a solution in building charts and graphs through the software offered by Brainshark Presentations. “We were looking for a low-cost, high-touch method that basically would make the complex simple,” says Sprague. “We use [the software] for our external audience as well as our internal audience to train our folks on the new concepts and products coming out.”

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